Product designer, pixel & ux nerd
What really made the principles work, was that we tailored them to our domain (music) and tied them back to our business goals, in terms that would resonate with non-designers.
You’re going to be wrong sometimes. In fact you should aim to be wrong a bunch — if you’re not, then you’re not questioning things enough.
This strikes to the heart of influencing people at your organisation. Get everyone agreed that the problem you want to solve exists and they’ll buy in to the solution you come up with much more easily.