The Journey to Cue’s Visual Identity
Recapping the discoveries made during reading week
I don’t know why I am struggling so hard to develop a visual identity for my product but the only way to get anywhere is to actually try. Some experiments failed while others were super successful!
Man this was long time coming. The word “cue” was sort of hard to represent visually and I didn’t want to use a speech bubble or educational imagery. So after playing many different things I came up with concept. My logo is sort of quirky and abstract but I see a hidden face within it haha which I like :)
Developing Colour Scheme
Currently playing with bolder colours like this blue which I am liking so far. I also added some polka dots behind the big blue square. Choosing a colour scheme is something I was struggling with — maybe because I am lacking visuals and there is just a textbox, text and buttons. But it’s getting there.
Creating Visual Assets
I have been putting the creation of visual assets off but I am finding it very necessary. I have been trying different illustrative voices and I am liking the hand drawn feel and just filling in the illustration with a few colours. I will work off this concept so that my product can finally come alive visually.
Useful to make an app?
So I was thinking over the reading week that many people will like this product to be travel friendly so pursing some app mockups is very worthwhile. With the limited time I would not be able to create a full fleshed app. BUT I want to create maybe a couple of screen to demonstrate that there is an app or is mobile friendly!
- Finalize all the visuals
- Finish all the necessary screens for both web and mobile
- START PROTOPYING