Tanu GuptaMeasurement is the first step to improvementSo how do you measure the performance of your SERP?Mar 11Mar 11
Tanu GuptaPaying for Push Notifications!!In my previous post, I have argued that the Push Notifications should be chargeable. This is a common resource being used for free by…Feb 10, 2020Feb 10, 2020
Tanu GuptaTragedy of Common CommunicationThis article is the second article in a three part series analyzing the landscape for digital communication channels. The first part can…Feb 7, 2020Feb 7, 2020
Tanu GuptaThe tragedy of the communication channelsFirst it was the emails, then the SMS and now the PNs. The ways to reach a customer are being killed progressively by the over enthused…Feb 7, 2020Feb 7, 2020
Tanu GuptaThe App-Web Struggle on MobileHandset and data-network availability will define the wayJun 26, 2014Jun 26, 2014