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Photo by rawpixel.com from Pexels

Over 30 sales and commercial ops leaders gathered in New Jersey on March 15 to uncover the latest trends, discuss their challenges and goals, and take away best practices from their peers in the life sciences industry.

This was whiz.ai’s first formal showing at a life sciences forum and we could not have asked for anything better. A closed knit group of Life Sciences commercial ops leaders, cohesive space, genuine interest to learn about new technologies and abundant positive energy all around defined the SOLC conference for us.

The organizers had thoughtfully selected only 19 companies to exhibit and format of the event encouraged all participants to visit every exhibitor booth for quick interactions. This arrangement facilitated a genuine dialogue between attendees and exhibitors making the event effective overall. …


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Photo by tyler hendy from Pexels

I am thrilled to share that, whiz.ai has been featured in Ovum’s “On the Radar”, a research series focused on up-and-coming enterprise software companies. Ovum Consulting, an international analyst firm recognizes companies bringing innovative ideas, products or business models to the market.

We started whiz.ai with a mission to make enterprise applications as easy to use as any consumer app. It is heartening to see our vision coming to fruition through the hard work of our team, our advanced conversational AI platform, and a happy client base. …


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Conversational interfaces are a new rage and chatbots are their incarnation. Bots are rapidly gaining users and screen time such that it is hard to imagine a world without them. It is almost reminiscent of dot-com days when there was a site for everything even if the purpose wasn’t clear.

A chatbot is an artificial intelligence or a computer program that interacts with a user through text or audio. They are computer programs that use machine learning to pick up and mimic regular human conversation patterns when reacting to spoken or written prompts.

The last decade experienced several chatbots fighting it hard to conquer the world. Think of Amazon’s Alexa, Microsoft’s Cortana, Apple’s Siri, Samsung’s S Voice, and Google’s Home. These tech giants have brought talking devices to our home and now businesses want a piece of it too. …


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There is a rise in the use of conversational interfaces and much talk about how these personalized AI-powered speaking computers will unseat the graphical user interface in the near future. Artificial Intelligence (AI) is at the heart of this revolution with applications becoming intelligent at understanding natural language and learning user preferences. …


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Source/ Instagram: Oh Happy Day

We’ve got more Influencer Marketing hits! This week — we’re at it with family campaigns. This week we’re talking:

  1. Practicality on Pinterest with General Mills and The Pinning Mama
  2. Leveraging Trust on YouTube with Vicks® and What’s Up Moms
  3. Visual Impact on Instagram with Land O’Lakes® and Oh Happy Day
  4. Firsthand Experiences on Blogs with Levi’s® and Bleubird
  5. Real World Applications on Instagram with Toca Boca and Momma’s Gone City

Practicality on Pinterest with General Mills and The Pinning Mama

One thing parents worry about most is what their children eat, especially at school when they’re out of their care.


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Source/ Aww Sam

Without a doubt, Pinterest is a one-stop-shop for all things Lifestyle/Home and DIY. So it comes as no surprise that Bloglovin’s 2016 Micro-Influencers & Omni-Social Strategy revealed that the typical DIY influencer racks up an average 3,000 followers on Pinterest, some 2x the amount of other verticals like Fashion/Beauty, Parenting, and Travel. We owe this up to the best practice in which micro-influencers showcase their finished projects as pins on Pinterest to find wider audiences to link back to their blogs, creating a cycle that continuously drives traffic back and forth between their pins and their blogs.

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Bloglovin’s 2016 Micro-Influencer & Omni-Social Strategy

That being said, DIY influencers perform quite well on blogs. Impressively, the average DIY blog rakes in over 10,000 monthly unique visitors. The longer-form content that blogs allow provides for the instructional text and images that are often necessary when engaging in arts and crafts. …


We’re still at it bringing you five more brands that shine with influencer marketing. Take a look at these five trends among winners:

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Source/ Hommemaker
  1. Using traffic to your advantage with Frigidaire, Lowes, and Jen Love Kev
  2. Creating narratives with Joss and Main and Design Love Fest
  3. Taking advantage of micro-influencers with Good Housekeeping and StoneGable
  4. Working subconsciously with Behr and The Glitter Guide
  5. Making mash-up campaigns with LG and Bright Bazaar

Take a look at the details below:

Using Traffic To Your Advantage with Frigidaire, Lowes, and Jen Loves Kev

If there’s one thing a home influencer loves, it’s a good home makeover.


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Source/ London Scout

According to Bloglovin’s 2016 Micro-Influencer & Omni-Social Strategy, parenting micro-influencers are the strongest on Twitter. The typical parenting micro-influencer holds an average of nearly 5,000 Twitter followers, that’s 2x as many as Fashion/Beauty and Lifestyle/Home. Parenting micro-influencers were some of the earliest adopters of social platforms like Twitter. They have built strong followings there that continuously drive traffic to their sites. As a result, they stay loyal to the social channel and use it to share quick anecdotes or to post links back to blogs.

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Bloglovin’s 2016 Micro-Influencer & Omni-Social Strategy

Interestingly, parenting micro-influencers are the second most active industry on blogs with an average of 13,000 monthly unique visitors. While there is the obvious presence of the “mommy blog”, parents also find a general sense of community in blogs and can use the long-form format to share recollections or ask advice. …


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Source/ Brian Chan

As brands choose to engage influencers more than ever, it’s important to know what works and what doesn’t for successful campaigns. Here are five trends we’re seeing among food influencer marketing campaigns that are doing it right:

  1. Taking advantage of The Holidays with In The Raw and The Gunny Sack
  2. Pushing past the table with Baileys and Cook Republic
  3. Embracing health trends Green Leaf Matcha and The Little Plantation
  4. Introducing products in new ways with Almond Breeze and Love and Lemons
  5. Giveaways with Wolf and Natasha’s Kitchen

Check out the full rundown below:

Taking Advantage of The Holidays with In The Raw:

It might only be October but we’re already in the holiday spirit! The holidays call for family, friends, and food — lots and lots of food. Smart campaigns take advantage of this. Take a look at In The Raw’s Cranberry Orange Holiday Punch collaboration with The Gunny Sack.


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Source: Instagram/Olivia Lopez

Eye candy is what IG is all about. As it turns out, Bloglovin’s 2016 Micro-Influencers & Omni-Social Strategy revealed that Travel is Instagram’s most popular micro-influencer vertical , followed closely behind by Fashion/Beauty. Together, the two have over an average of 1,000 more followers than DIY, Food, Lifestyle/Home, and Parenting. The appeal of travel and fashion/beauty images are clear, they are dreamy, impactful, and aspirational. The visual nature of IG makes them a match made in heaven.

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Bloglovin’s 2016 Micro-Influencer & Omni-Social Strategy

By the same token, Travel and Fashion/Beauty perform respectably across Facebook and Twitter too. This is to be expected with Travel, as these sites allow for quick, on-the-go posting of visuals, perfect when moving about. The same can be said for Fashion/Beauty, as Facebook and Twitter provide a a great way to link back to fashion followings on blogs and Instagram. …

About

Rohit Vashisht

CoFounder/CEO, whiz.ai | Previously Activate, Sverve [acquired]

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