This is a valid point.
I actually really enjoy journaling, and stumbled upon BuJo on Tumblr one day. It took a lot of willpower and self-motivation to pull myself out from the rut I got into from feeling like I was insufficient in my attempts because my pages looked nothing like those on the internet.
In the end, it’s best to find a style that works for you and stick to it. It helps to realize a lot of these pages we see online are posted solely for aesthetics and may not actually enhance productivity.