Nowadays, anyone who reads up on skincare and its effectiveness no longer trust only beauty brands’ advertising promises. Good advice among friends is in demand — and thus begins the rise of skinfluencer. Does vitamin C belong in every skincare routine? Which products do I use to care for…

Innovative beauty advertising is almost like magic: as if, by magic, new inquiries land in your email inbox. At the same time, you’re enjoying a movie, listening to a podcast, or wielding a wooden spoon with friends. Sounds too good to be true? But it isn’t. In the Internet…

Do you want a cosmetics flyer with compelling text? But you still need to figure out what information to include and how to make the most of the compact format. …

Have beauty texts written, does that work? Many people are initially skeptical and rely on their offer online convincing by itself. However, it is only sometimes the objectively best beauty product that wins through — but usually, the one that is best presented. This is precisely what professional advertising…

If you regularly fill your website with content, sooner or later, the point comes when you have to optimize texts. Sometimes you need a fresh update that adds current aspects to the reader. You may want to improve linguistic precision or performance in search engines. …

Already have one? As a digital business card, a cosmetics website is the foundation for your success on the web. After all, it’s how potential customers quickly become aware of you and what you have to offer. …

Marketing for millennials is aimed at an exciting target group: the first generation of so-called digital natives. They are well versed in the Internet, social media, and e-commerce — and their expectations of the digital shopping experience are correspondingly high. …

Good advertising copy is the best salesperson. Images attract attention, but only the right words make sense and get your brand message into the minds of potential customers. That’s why it pays to invest time and energy in text optimization. …

Digital skincare marketing belongs at the top of your priority list as a beauty expert. What is true in the digital age, anyway, is made clear by the Corona pandemic. The global crisis is having a noticeable impact on consumer behavior, causing sales via online stores to increase rapidly…