Cyril van Sterkenburg (Vandejong)inB The ChangeOptimistic Branding #6: RethinkUnthink, Misthink, Flipthink, Doublethink … Campaigns That Make You Think Again3 min read·Apr 12, 2023--8--8
Cyril van Sterkenburg (Vandejong)inB The ChangeOptimistic Branding #5: Manifest ItUse a Statement of Principle to Inspire Business Communication4 min read·Sep 25, 2022----
Cyril van Sterkenburg (Vandejong)inB The ChangeOptimistic Branding #4: Shock and Awe-SomeCampaigns to Make You Stop and Think — and Act for the Better3 min read·Mar 9, 2022--1--1
Cyril van Sterkenburg (Vandejong)inB The ChangeOptimistic Branding #3: Branding the ChangeThese Companies Aim to Change the World with Products That Shift the Conversation4 min read·Dec 12, 2021----
Cyril van Sterkenburg (Vandejong)inB The ChangeOptimistic Branding #2: Turn Your Weakness into StrengthUse Honesty to Connect with Consumers3 min read·Oct 12, 2021----
Cyril van Sterkenburg (Vandejong)inB The ChangeOptimistic Branding #1: No Thin AirBe Transparent About Your Actions, Even If You’re Not Doing Everything Right (Yet)4 min read·Aug 16, 2021----