Definition of an entrepreneur [noun]: one who organizes, manages, and assumes the risks of a business or enterprise. — Have you ever felt like you don’t fit the ‘entrepreneur’ label even if you run a successful business or if you are an inspiring leader? Don’t worry, you are not alone. I call myself a journeyman entrepreneur. Apart from building and selling several businesses, I have also been a mentor…

It might not always be obvious, but data accompanies everything that we do in business. — From the first moments of the customer journey to accounting spreadsheets, data explains every little detail and process. Some parts of it, like growth marketing, can’t exist without a strong data foundation. When we talk about growth marketing, we refer to a long-term strategic approach of performance optimization through experimentation…

The good news is that you don’t need to have a sizable marketing budget to build your brand. — A robust marketing strategy is vital to any business. Still, without a strong mission and tangible goals to anchor it, you risk stagnation. Aiming for sustainable and long-term progress sets resilient growth marketing apart from the traditional approach, which focuses on the top of the marketing funnel.

Here’s what you need to change. — Congratulations — you’ve made it to $1 million in your business! How does it feel? The long hours, sleepless nights, and learning curves suddenly all feel worth it, right? Reaching $1 million is a fantastic milestone for all new business owners. It means that you have a sustainable business model…