It might not always be obvious, but data accompanies everything that we do in business.

Photo by Franki Chamaki on Unsplash

From the first moments of the customer journey to accounting spreadsheets, data explains every little detail and process. Some parts of it, like growth marketing, can’t exist without a strong data foundation.

When we talk about growth marketing, we refer to a long-term strategic approach of performance optimization through experimentation, customer relationship building, and analysis. In other words, we focus on incremental progress that is directionally correct.

Growth marketing is very different from growth hacking, which focuses on short-term and targeted tactics. …

A.J. Lawrence

Growth and marketing expert turned acquisition entrepreneur & investor. I run insightslab.ai, host Beyond 8 Figures podcast, & explore curious opportunities.

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