3+3 tips 2 months before Black Friday/ Cyber Monday — Part 2 | Yusp Personalization as a Service
Your offer, its nobility and novelty must be clear within seconds and must stand out from the crowd of your other store features. Customers are on the lookout for special offers as end of November is approaching, Stay in front and center. If your offer is not clear and not straightforward, the visitors might keep on surfing to find deals that are more comprehensible.
Applying hero banners (also called carousel images, those huge prominent images in the middle) will primp up your design and leave a huge visual impact in your visitors’ memories. The only fly in the ointment is that hero images have gotten very popular since the concept has been coined around 2013.
A few free sources to get photos from. Contents are released under the Creative Commons CC so you can copy, modify and remix the images without asking for permission.
BURST, Shopify’s inhouse stock photo collection is ready to fuel your site. Thousands of product- and lifestyle images, high resolution photos and partially animated photos are also available. Every niche market finds it perfect match. Editorial selections and design hints. It also publishes feedbacks and reviews how the photos performed in various environments.
PEXELS ’s strengths are bold outdoor photos, landscapes, cloudy, but elegant atmospheres, black and white insights, vasts of blue and grey.
PIXABAY offers more than a million professional photos, and a vibrant community of creatives.
2. Clear Value Proposition as a Competitive Edge — and it must be separated from the airy-fairy storytelling
Why should I choose your shop instead of the other one? — the recurrent question in the mind of a typical non-committed customer. They comparison even after they are committed, but a few, even very slight negative effects put them off the track.
Value propositions are declarations that comparable and can be set against other stores’ offers. Measurable quantities are: money back guarantee, bulk deal discount, shipping discount. Qualitative differentiators that makes your product market leader: exclusive ingredients, top-tier manufacturers and suppliers, nonstop customer service, etc.
3. Use different messages to different customer segments
To intensify customer retention and blow up your BF/CM conversion use behaviorally segmented personalization: If X arrives on your site from an organic search and looks for speedminton rackets adjust his promoted recommendation boxes to feature speedminton balls and clothes not tennis tables or bike lamps.
+1. Be Proactive And Relieve their „decision fatigue”
A recent study based on Mark R. Lepper and Sheena S. Ilyengar s experiment has proven that customers given a smaller amount of same-category product have higher subsequent satisfaction.
Don’t think every customer have firm and defined shopping lists upon arriving to your store. A list of recommended products can help them out and dissolve the „sweltering abundance” of goods which might evoke the discomfort that might be familiar to those having too many pairs of shoes or suits in the garderobe. Steve Jobs was said not to have wasted his time with browsing among suits in the mornings: he would just pick up his well- known uniform. Mark Zuckerberg who allegedly visited the same India ashram as Jobs seems to follow Jobs’s fashion lifestyle as well with his boring, normcore outfits.
Another study on impulse buying and personalization: Martin Armstrong data journalist’s visualization about product categories that are most likely to land in the carts spontaneously or as a result of a well-targeted campaign. 43 percent of the respondents said that they would be willing to buy fashion products, textiles, shoes if a well-targeted recommendation appears on Black Friday.
+2. Don’t Forget your Mobile Profile
Mobile customer numbers has exploded in the recent years. Are you prepared?
You should have an eye on making shopping easier with crafting simple interface and plain fonts. Leave an extended space for the CTA-areas so users will be able to tap on them easily. Don’t go into vague phrasing and detailed explanations about the product, focus on what and how.
Your CTA –areas should perform with outstanding speed. YSlow-like tools mentioned in the first part of our Black Friday article will help you to identify the slow elements of your site.
Are you ready for the longread?
Originally published at www.yusp.com.