How to raise your audience from 0 to 110k In 5 Months: Case Study of Foundr

  • 777 Posts (5.18 per day)
  • 1.43M Post likes (1.8k per post)
  • 61k Post comments (78 per post)
  • Averages 20k CTA clicks per month

Aligning Post Content To The Target Audience

Nathan knew that he wanted to get involved with Instagram, but first needed to understand the type of content to best engage his audience with. This can often be the biggest challenge facing businesses on Instagram, and some just end up posting whatever they feel like.

Consistency Is Key

You need to be consistent with your content. If Nathan only posted once a week, or once every few days then people wouldn’t know when to expect new quotes or content from him.

Automating Image Creation

The main app in Nathan’s arsenal of tools is called Wordswag. It allows you to upload your photos then turn them into beautiful quotes in minutes.

Using Questions To Drive Engagement

Some of Nathan’s most popular posts engage his community in some way. One tactic he uses is asking basic questions.

Get Users To Tag Friends

Another strategy Nathan uses to increase the reach of his Instagram images is asking users to tag friends.

Double Tap If You Agree

A small tactic Nathan adds to question based posts is asking users to double tap if they agree. This is a big reason why Foundr has managed to drive over 1.4M image likes. If you don’t ask, you don’t get.

Running Competitions On Instagram

When you have a large audience you can start leveraging them to drive more awareness. One of the best ways to do this is via some sort of incentive.

Appeal To Emotion

Nathan uses images to trigger emotion from his audience. Every entrepreneur knows how hard the struggle can be, so they find it easy to relate to certain messages — in turn increasing the engagement rate on posts.

#Hashtags In Comments Not Descriptions

Nathan has found the Instagram post description area to be very sacred ground. As such, he recommends to avoid using #hashtags when you can write compelling copy instead.

Use Emoticons

You can use emoticons from your mobile device to draw attention to certain areas of your description. Nathan uses these to ask users to visit the Foundr bio link (which is the only clickable link on your Instagram page).

Add Your Branding To Images

Images are one of the most sharable forms of media we can use. In Nathan’s case he wants to make sure that if they get shared inside Instagram or on other social platforms that it’s driving inherent value for his brand.

Driving Revenue From Instagram



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Alex SEO

Alex SEO


SEO specialist | Posting interesting articles on Digital Marketing