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It’s dark in the agency. Another late night coding away some tickets. The only light sources are my screens — well and the ambient illumination of LED strips on the gaming Laptop I use. Suddenly, there is a sound. I decide to get some caffeine and, while I’m at it, take a look who’s still there. As I walk by the meeting rooms, I freeze. There is nobody inside. At least, nobody I know! My eyes widen as I stare at the moving mass of cables, chips and — is that our 3d printer? The creature of plastic and metal slowly turns towards me and a red camera lens focuses on my face, while it holds one of the drawing tablets and a countless number of pens. Synthesizers click as a generated voice echoes throughout the room “Welcome Andy. I am your new designer! I make everything… faster!” …

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Ahoy Internet! When talking to my techy friends, I often get puzzled faces and weird looks when I tell them that I’m working at Strichpunkt — thus a Design and Branding agency. One question inevitably follows: “What are you doing there?”. And actually, this question got me thinking for a while now. …

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Ahoy internet! Sorry for the long silence, I’ve been running around the world a lot lately! So let’s get back to another detour on a very hot topic: User Generated Content. As I started getting more familiar with branding related topics, I stumbled over UGC pretty quickly. There is a lot of discussion on how to get a UGC campaign running: often collections of best practices and showcases of bright ideas. What they all had in common? It wasn’t really what I knew as User Generated Content! …

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Ahoy internet! Today I’d like to take you on a little detour — my personal experiences with brand models. First off, I’m not the typical biography you’d probably expect to find in a branding agency: I’m a tech guy originating from game development. I spent quite a few years on my PhD in Artificial Intelligence, working on bots for games that come with a semantic understanding of the game they are supposed to play. Also I´ve been working on video codecs, accessibility and game engines.

I really enjoy getting familiar with new disciplines and finding synergies between apparently unrelated areas of application. And here I am at Strichpunkt, Germany´s most creative design agency where I dive into the (in the tech sector greatly underestimated) field of brand development. …

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I’m writing these lines with slight exhaustion and definite information overload: last week, my plane just landed back in cold Germany arriving from — equally cold — San Francisco. And at this time of the year, this can only mean one thing: the Games Developers Conference!

As every year, it was an awesome week, packed with talks, tech and games. For me — rather an engine than a game developer — a particular highlight were the techy Unity talks they organized in parallel to the GDC tracks. However, this year was also special: I didn’t attend the conference just as a gamer and techy. For the first time, I went there to perceive the whole event through the lense of Strichpunkt, Germany’s leading design agency. …

About

Andreas Stiegler

Creative Technologist at Strichpunkt Design.

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