Like many kids growing up, I always wanted to become something rather unattainable like a racing driver or WWF wrestler. However, not because I wanted to become the next Michael Schumacher or Mick Foley, but because I wanted to have my ‘own’ team and championship belts. Whilst my brother spent his time playing with hotwheels and scaletrix, simulating races and crashes, I spent my time creating my own racing team graphics with the use of felt tip pens and paint. I would also spend hours at a time planning crafting and creating my own wrestling belts which I would subsequently (and stupidly) fight my brother for later. It was here I would say my interest in design began, and continue to grow as I continually went on to design my own Pokémon cards, comics and football shirts. Obviously, I’ve come along way from from scribbling poorly drawn felt tip makings but my desire to create has remained constant. It wasn’t until recently however that my interest in designing and creating began to take on a form in which I could later pursue as a career. Beginning properly in 2014 with an AS media project to create a magazine, I was given my first taste to express myself creatively in a more commercial manner setting me on the path which would eventually lead to me studying Graphic Design at university. As I’ve grown and developed as a designer over the past few years, I’ve amassed a wealth of knowledge, skills and maybe more importantly inspirations. The first of which is a designer by the name of Aaron Draplin. Whilst maybe not the most well known or even successful designer, I find his energetic approach to design infectious and hope that one day I have a similar level of work ethic. Conversely, someone who is relatively well known, and works for one of the largest design studios worldwide pentagram, is Michael Bierut. I stumbled across some talks of his when browsing YouTube one day, and ever since I’ve been a fan of his humble approach to design. Something in particular that stood out to me was his video explaining why logo design is overrated. An area where many put such a large onus, and one where I feel I need to develop more, it was reassuring to hear a designer of his calibre explain that they aren’t the be all and end all of design. Finally, with my passion and inspirations in mind people may ask who would I like to impress? The answer to that is simple, my family and friends. Without trying to come of as arrogant or vain I would like to progress far enough into a successful career so that my family and friends can look up to me and be proud that I achieved what I set out to achieve.
Above is previously mentioned Aaron Draplin. This was the first video of his I watched after I accidently stumbled upon it on YouTube. He has a very unique and energetic approach to his work as you can see in the above video. Watching his work process changed the way I approach my designs as it highlighted to me the importance and benefit of just basic trial and error. Changing the smallest thing, and keeping all of your initial designs can help create a better overall outcome.
This video from Vox, which features Michael Bierut outlines why he feels logos are overhyped. I never really considered some of the points he made before watching the video but it does make a lot of sense. Ironically it does juxtapose the A. Draplin video, but I feel that both are relevant and make great points.