Branding via ad campaigns and discounts

What is discount?
The idea behind a discount on the surface is rather simple. Suppose, something that previously cost RS 500 is now on sale for RS 400. The consumer has saved RS 100 over what they would have paid.
Whereas promotions exist to create a perception that customers are saving money.
Discount is such a magnetic word that compels user to at least visit the sites offering marginal discounts.They are using unique and novel advertising campaigns to make way into people hearts. To attract them they sports best possible offers. Via discounts they are enthralling the customers to buy futile products which is of no use in long run.
There is direct relationship between ad campaigns and discounts to the branding. The elite /foreign brands are familiarized to the consumers via ad campaigns and discounts made it possible for the consumers to buy it. Industry experts has predicted that any occasion in India has act as a supporting element in building connections between consumers and producers.
Offers has uplifted the sale of such brands which was once consumed by the elite portion of the society, usually available at shopping malls at highly steep prices. Altogether, customers pay premium to have trendy style before everyone else.Which turns out to be an act of absurdity.

Further various brands is using social media as a biggest platform for their exposure to the world.Various online campaigns has been launched on the occasion of Independence day for the publicity of their brands such as brand Manyawar, brand of traditional wear has launched “#Veshbhusha” campaign and Mahindra, multinational car manufacturing corporation has launched “#Anektamaiekta” campaign to fulfill their branding motives.
Well no matter what the occasion is, brands never fails eschewing the latter in their pursuit of the former. It never overlooks single change to exaggerate about their products.
It can be proved beneficial in a way that people are getting more literate about the brands and variety available in the market. Despite of the fact that, they are being harassed mentally as well as economically the way brands are displaying such a humongous heterogeneity in every product they are offering in sale.