Why Do We Know Your Agency?

Andrea Balducci
3 min readApr 18, 2020

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Agencies in Antwerp (From the left to right and from top-down: Design is Dead, MarketingGroep, The Other Agency, New Impact, Shtick)

“At Sortlist, we know your agency”

“We Know Your Agency” has a particular meaning for us at Sortlist.

With our slogan, we want to highlight the importance of knowledge in the highly competitive marketing industry.

Getting to know the agencies, understand their positioning and the types of projects they are looking for is of prime importance for us.

That is why we meet around 10 agencies per week and are in contact with more than 500 of them on a weekly basis, all around the world, but more specifically in Europe (Belgium, France, Spain, The Netherlands and Germany)

We visit all type of agencies so you don’t have to.
  1. What’s behind the “We know your agency”
  • Some People think we are “just” a machine/algorithm/digital-only platform. But first, we are a team of 80+ talented humans
  • We know our partners by heart, and we suggest them to our client with confidence
  • Sortlist uses a human-intensive approach to help brands better find the right agencies with minimal effort
  • We gathered more than 10k reviews from marketing professionals in order to ease the search, compare and hiring decision process.

2. How do we do it?

  • Every week we visit more than 10 agencies, screen them, and make sure to keep the most talented one.
  • We have dedicated account managers that get to know our partner in every detail.
  • We are looking to discover the best agencies in town. The most talented agencies are members of our community.

3. What’s in for me?

  • We visit agencies so you don’t have to.
  • We tell you who you should meet and avoid you losing time to visit them.
  • You get an up to date database
  • It’s a curated list. So you don’t take the risk to fall in bad agencies.

We like data

At Sortlist, we are highly data-driven. We gather a lot of data regarding the marketing industry, as we have more than 10.000 agencies having updated their profile in Belgium, France, Spain, The Netherlands and Germany. This gives us precious insights on who has been working with whom, at what time, in which expertise and for which budget.

Experience never lies

Before launching Sortlist more than 6 years ago, we were active in the market as a digital agency. This experience gave us the knowledge about client-agency relationships, the processes and the specificities of this interesting market.

All this mixed up together, gives us the background, the experience and the data necessary to play our role as a marketplace in the marketing and advertising industry

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Andrea Balducci

Head of BizDev @Sortlist. Passionate about #Technology #DigitalMarketing l Linkedin: http://be.linkedin.com/in/andreabalducci1