Designing Dummi


The challenge

  • Designers’ coding skills vary from none at all to very advanced
  • Different contexts need different types of data
  • Designers use various different design tools for drawing and prototyping


What’s the best thing that could happen?

  • Designers and developers will use Dummi to fill their mock ups and prototypes with beautifully crafted placeholder data.
  • Chris Coyier will tweet about it.

What’s the worst thing that could happen?

  • Dummi doesn’t offer enough variety and flexibility to be useful
  • @therealdonaldtrump will tweet about it

When things got GUI…

In review with peer designers, I got some great feedback on the first iteration. It sounded something like this:

  • Pink.
  • Pink?
  • Pink!

So… I toned things back a bit.

This version was coded and released as v1. (Big thanks to Marc Mueller & Timo for helping make things AWESOME. ) Then came the tweets:

  • Definitely, I will use this a lot. Great work.
  • Data ideas….Company/Customer names, blog posts, tasks, file names (w types and edit dates), products for e-commerce
  • Did anyone ask for years, dates, months, days, e-commerce and business categories, cities, countries, languages, timezones…is that more options and not data?
  • Awesome service. Definitely one I’ll be using on my current project. Nice one.
  • Excited for the url feature. Will be really useful 😀
  • Custom key names?
  • What if I could name my keys?
  • Why can’t I edit the value names?

Listen & Learn

  • Make key names editable
  • Make some updates to the UI
  • Update labels to be more clear
  • Expand the types of data offered
  • Make Dummi mobile friendly (because, why not?)
  • Find a way to make the data look friendlier before converting it to the output format

Version 2

In this update, I…

  • Made the table design a bit easier to read
  • Adjusted the control panel to better fit how people were using it
  • Updated the labels to reflect user’s vocabulary
  • Stretched the UI to fill the screen
  • Made the mobile version easier to use
  • Refined the edit/delete controls
  • Added more types of data to choose from

What’s next


Feed hosting

Inline Editing


Stay tuned for more soon!



All of these thoughts, views, and opinions are my own…until you share them.

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Aaron Benjamin

All of these thoughts, views, and opinions are my own…until you share them.