3 Distinct and Unique Phases of Inbound Marketing

The term “Inbound Marketing” describes a proven method of creating and sharing content that turns strangers into customers and promoters of your business. The following are 3 keys to a successful Inbound Marketing.
Strategy & Planning

Marketers should spend time behind blogging, emailing, website building content creation and search engine optimization. It’s already known that the strategy and planning phase of inbound marketing has a lot of moving parts. Thus, if marketers don’t spend time planning the marketing strategy behind all of that stuff, they are going to be disappointed with the results. The most important success factor for Inbound Marketing is getting the foundations right, which starts with a strategy. The Inbound Marketing plan is the step by step plan to ensuring marketers maximize results from their Inbound Marketing investment. No one would start a business without a plan, and the same principle applies for Inbound Marketing Plan.
Buyer Persona Development

According to the course in Inbound Marketing on HubSpot, Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Personas help us all — in marketing, sales, product, and services — internalize the ideal customer we’re trying to attract, and relate to our customers as real humans. Indeed, this sketch of your ideal customers, their personalities and their buyer pains helps you develop topics for inbound marketing content that attracts the kind of leads that are easy for your inbound sales department to convert. Therefore, having a deep understanding of your buyer persona is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention. Good inbound marketing content strategies start with a fully developed buyer persona.
Amplifying Your Content with Social Media

Social media helps inbound marketing with content promotion. Indeed, Social media helps attract new readers and returning visitors, which is a vital part to inbound marketing strategy. According to the HubSpot’s course in Inbound Marketing, two billion people are active users on social networks. That’s almost 70% of the entire world’s internet population. Additionally, 80% of marketers and 60% of sales professionals found qualified leads on social media sites. Therefore, marketers need to make sure that they are effectively writing for their audiences. It is also very important for them to create content that will garner the visitors they deserve. For instance, marketers in Inbound Marketing’ s course on HupSpot’ affirm that they saw an increase in leads from social media after spending just six hours per week on their social channels.
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