What’s wrong with Product Market Fit?

The problem is that once you achieve a product market fit, it’s not a permanent thing. It is temporary. You need to constantly working on your product to make it market fit.

Market is changing, specially tech is changing faster than anything.

Products that were working few years ago (like facebook) don’t look fit for millennials anymore.

That’s why Instagram, Snapchat and TikTok are growing. And the scariest thing is that it is very easy to switch a product today.

You can’t stop moving, you have to keep swimming.