A great way to both improve logo retention and increase upsells

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Tiered pricing is a strategy used to segment prices for separate classes of the same product (i.e. small business vs enterprise, or personal vs developer). In the case of SaaS companies, the tiers or classes are often differentiated by improved features for the same core product. Features can range anywhere from additional software capabilities, to increased storage, to more deployment instances. Below are some examples of tiered pricing used in today’s SaaS world.


The Status Quo:

In the midst of a student debt crisis that has been ballooning over the past decade, many prospective students are having to evaluate the ROI (“Return on Investment”) of a college education. Too many students are faced with tens of thousands of crippling student loan debt and a career that will take decades to pay them off. For those consumers, the return of a college education is negative despite the doors it has opened. The inflation-adjusted cost of a college education has more than doubled over the past 30 years. As universities continue the “race for rankings” the increase in…


Introduction

This series aims to break down the functions of various software companies and explain how customers use them to manage their products. My goal is to simplify the nuanced tech and explain them in a way anyone without a tech background would be able to understand.

Laying out the landscape:

What is SaaS?

Software can be delivered in one of two ways: SaaS and On-Premise (or “on-prem”). For software to be considered SaaS it must meet two conditions, it must be licensed on a subscription basis and centrally hosted. Subscription based means you must pay a monthly (or annual)…


In Governance, Risk & Compliance (“GRC”) Software (or as Gartner likes to call it, “IRM”) companies often have to struggle with the trade-off between configurability and ease of use. On one end you have Archer (owned by Dell) which lets companies customize the entire platform from A-Z but operate a solution so complex that many customers find it intimidating. On the other end, you have the smaller players who specialize in verticals but whose solutions lack the necessary configurations.

Large players like Archer (Dell), BWise (Nasdaq), OpenPages (IBM) and Ariba (SAP) typically try to develop incredibly configurable platforms which are…


Background

Broadly speaking, education technology (“EdTech”) is software or technology that enables the process of learning or teaching content. EdTech can be anything from online tools for teachers to math games to iPads in the classroom. We will be focusing on EdTech solutions targeting K-12 schools, specifically public schools.

Most K-12 market players target public schools as their primary consumer (as opposed to private schools) for a few reasons:

a) Public schools are more centralized, and are divided into school districts which hold tens of thousands of students. Meaning a business will have to focus its efforts on a handful of…

Abdullah A.Kareem

Tech banking analyst. Python enthusiast. "Ab.Tech" & "ELI50"

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