There is a wide range of research methods available in the field of user experience and cracking a UX research job interview not only requires the understanding of research methods but also, figuring out the reasons why a particular method should be used. Some of the common questions asked during a research interview are, “If you had a particular goal, which methodology would you use?”, “How would you select the right method for your project?”

In reality, there is no right or wrong answer to the above-mentioned questions. When working on a real-time project, it is not realistic to use…


Summer at Gokart Labs

I spent the past 3 months of summer interning with the UX Research and Design group at GoKart Labs. GoKart Labs is a digital product studio, consultancy, and ventures lab that works alongside clients to invent, design and build experiences. This is my story about the impact of GoKart’s supportive work culture, gaining creative confidence, along with lots and lots of post-it notes 🗒.

Going into my first day at GoKart Labs, I wasn’t really sure what to expect. I had never heard of GoKart Labs before I started my internship search to find all the companies I could apply…


Victor Papanek (1985) once said that “Design is the conscious and intuitive effort to impose meaningful order.” In simple language it means that the design should be meaningful, which implies that if we design a product in a way that is easy for users to use and can help them achieve their goals, they will be satisfied and happy.

Planning and designing a product requires significant efforts and collaboration of the design and product teams. You can streamline the whole procedure by following a design process which will keep you aligned with the end user goals.

This blog discusses various…


Faced with the fact that your users are whizzing by, there are some important things you can do to make sure they see and understand only as much as they want to and what you want them to know.

Use predefined conventions

One of the best ways to make anything easier to grasp in a hurry is to follow the existing convention, i.e the widely used or standardized design patterns. These conventions include a distinctive shape, color or style. In the past years, many conventions for web pages have evolved. As users, we have come to have a lot of expectations about

Where things will be located on a page

For…


Shot by Charlie Deets

There’s a common perception that design, like other creative activities, is mostly driven by creative inspiration, that is the work of a genius with deep natural talents. This kind of a perception is often reinforced by the presence of artifacts such as the original iPhone, which so substantially moved its disciplines, that it’s hard to imagine that they could have done it without some deep talent or genius of their creators, in this case, Jony Ive.

Yet while in most fields, natural talent does play a major role. The reality is that what makes designers effective in solving problems is…


In the previous blog, I talked about what a good user experience looks like and feels like, but it can be challenging to design a product that delivers that good user experience to the people that use it.

Fortunately, we know a few things that we can do to make it a lot easier for designers to ensure the product that comes out the end delivers a good user experience. First, we follow an iterative prototyping process where we design multiple versions of the product, each time getting better and better.

We apply a user-centered research and design approach to…


The Complete Guide to User Experience is a multi-part publication series outlining ways that can help you know more about user experience. This is the first article in the series.

We’ve all had good and bad experiences with products that we use in our daily lives. So let’s think for a minute about what makes an experience good and what makes an experience not so good.
When we think about a good experience, what are some words that we might use to describe it?

We might say that a product is useful and that it helps us in accomplishing something…


Contrary to a popular belief, a successful product doesn’t only mean having a great UI and plenty of features. Every aspect of it revolves around its Usability.

A perfect way to enhance Usability is by improving the User Experience which is all about understanding and adjusting according to the psychology of the user.

User Experience initiates and strengthens the bond between a product and its users. …


“People hesitate to come back to a Website if they had a hard time navigating through it”

You might have been through this before, If you go to an app and spend your time trying to find what you’re looking for, you’re not likely to stay for long or even come back.

So how do you create the proverbial “clear, simple, and consistent” navigation?”

Imagine that you’re out shopping on a Sunday morning to buy your favorite chocolates. Walking into the store, you first look at the department names, high up on the walls. …


What do you want to be?

You must have thought about this or someone must have asked you the same thing in a similar way. This is one of the most common question of life, whether you are fifteen or fifty.

As a designer, I can tell you we love questions; but what we love even more is reframing questions.

Reframing is one of the most important mindset of a designer. Many great innovations came to life when someone decided to reframe a problem.

But what reframing actually is?

Reframing is when we take new information about a problem, restate our point of view, again start thinking and prototyping for a…

Aakriti Chugh

UX researcher passionate about creating seamless experiences through user-centered, co-creative, and participatory design processes. https://aakriti-chugh.in/

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