How To: Cruelty-Free Beauty

Aakshi Singh
4 min readNov 1, 2018

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Cosmetic animal testing is one of the most barbaric and unnecessary practices still happening in the world. As many argue, innocent beings should not be used and abused for our cosmetic items. With so many amazing certified cruelty-free brands out there, it’s time for consumers to do their part in helping end this epidemic. By boycotting brands that test, we have the power to demand what we want from companies.

To make it easier, here’s a 14 step makeup kit with 14 different companies you might be surprised are cruelty-free, showcasing the best of the best in each category!

1. Primer

SHOP NYX PORE FILLER PRIMER HERE.

Infused with Vitamin-E and oil-free, this pore minimizing primer ensures your makeup sticks on for hours.

Note: Although NYX is owned by L’Oreal, it has been and continues to be certified Cruelty-Free through PETA’s Beauty Without Bunnies program.

2. Concealer

SHOP VASANTI CONCEALER HERE.

Perfect for brown skin tones, Vasanti’s 2-in-1 Concealer + Foundation can cover up any blemish.

TIP: Try their O2 Wonders of the World Colour Corrector Concealer in conjunction with this product for a polished finish.

3. Foundation

SHOP TARTE RAINFOREST OF THE SEA FOUNDATION HERE.

This water-based foundation is beautifully weightless, giving you a flawless and radiant look.

NOTE: Although Tarte was recently bought by KOSE, they continue to be PETA certified Cruelty-Free.

4. Setting Powder

SHOP LAURA MERCIER SETTING POWDER HERE.

An essential to every make up routine. Lock in your make up with this cult favourite loose powder for a long-lasting and radiant look.

5. Eyebrow Pomade

SHOP ANASTASIA BEVERLY HILLS DIPBROW HERE.

Arguably the most important part to one’s face (at least, in 2018), this pomade will ensure your brows are always on fleek. It not only wears through thick and thin, but can last you a whole year!

6. Brushes

SHOP ELF BEAUTIFULLY PRECISE BRUSHES HERE.

Ditch the cruel mink hair brushes and opt for these sleek, high-quality brushes instead. You’ll be surprised at the price and the longevity!

7. Eyeshadow

SHOP URBAN DECAY NAKED 2 PALETTE HERE.

With a beautiful range of mattes to shimmers, you’ll be able to create dramatic smokey eyes to beautiful neutrals with just 1 palette.

NOTE: Although Urban Decay is owned by L’Oreal, they continue to be PETA certified Cruelty-Free.

8. Eyeliner

SHOP KAT VON D TATTOO EYELINER HERE.

The vegan goddess and animal advocate herself, Kat Von D’s eyeliner is extremely pigmented and long-wearing, equipped with a precise tip to help you achieve the best wing with ease.

9. Mascara

SHOP ESSENCE LASH PRINCESS FALSE LASH EFFECT MASCARA HERE.

This mascara is too good to be true! With the ridiculously low price point (I mean COME ON), this mascara delivers a perfect long but separated wispy lash look. Who needs falsies when you have this?

10. Contour

SHOP FENTY BEAUTY MATTE SKINSTICKS HERE.

This weightless and easy to blend contour stick makes it even easier to get those Bad Gal Riri cheekbones you’ve always wanted.

TIP: With so many shade ranges, you can buy 1 for concealer, corrector, AND contour!

11. Blush

SHOP NARS BLUSH HERE.

Achieve a natural flush in your cheeks with these beautiful shades of blushes from NARS. From peachy pinks to summer oranges, you’ll be sure to glow!

12. Highlight

SHOP BECCA COSMETICS HIGHLIGHTER HERE.

This buttery-textured highlight will ensure you turn eyes no matter where the light hits you. Work your way up from a gentle glow to a blinding shimmer — depending on the look you’re going for!

13. Lipstick

SHOP COLOURPOP LIPSTICKS HERE.

A dupe for the Kylie Cosmetics (also cruelty-free) lipkits, ColourPop’s shade range and wear is incredible. Choose your fix of Mattes, Glossy, Blotted, Satin or Metallic and go nuts!

14. Setting Spray

SHOP TOO FACED HANGOVER SETTING SPRAY HERE.

Infused with coconut water, this weightless setting spray tones and replenishes the skin while locking your beautiful makeup in for a full day.

NOTE: Although Too Faced is owned by Estee Lauder, they have been and will continue to be a part of PETA’s Beauty Without Bunnies program.

Unsure if a company is cruelty-free? Search it here.

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