Aalok RathodinThe AfflatusBarbie: A Case Study in Successful Brand PartnershipsThe recently released Barbie film has taken the entertainment industry by storm, surpassing all expectations and generating an enormous…Jul 26, 2023Jul 26, 2023
Aalok RathodinThe Afflatus“Barbenheimer” Opening Weekend: A Wake-Up Call for Superhero Franchise FilmsThe landscape of the film industry has long been dominated by superhero franchise films, which have consistently proven to be box office…Jul 24, 2023Jul 24, 2023
Aalok RathodinThe AfflatusHow to support your peers when they have been laid off?The recent layoffs have been hard on everyone. If you have been lucky enough to keep your job, you may be feeling a mix of relief and…Jan 21, 2023Jan 21, 2023
Aalok RathodinThe AfflatusHow to create a high-performance team?History is riddled with the tales of a small group of highly motivated individuals achieving extraordinary feats.Jan 10, 2023Jan 10, 2023
Aalok RathodinThe AfflatusFTX’s collapse is a wake-up call for cryptocurrency exchangesThe incident exposed major flaws in the way that FTX was managed, and raised serious questions about the leadership of the companyDec 6, 2022Dec 6, 2022
Aalok RathodinThe AfflatusMeditation for EntrepreneursContrary to popular belief, meditation is not about sitting still and emptying your mind.Dec 1, 2022Dec 1, 2022
Aalok RathodinThe AfflatusThe Human Cost of EntrepreneurshipEntrepreneurship is not always glamorous or excitingApr 27, 20221Apr 27, 20221
Aalok RathodinThe AfflatusWhy do family businesses fail?Family-owned businesses tend to be more emotionally driven than other companiesJan 29, 2022Jan 29, 2022
Aalok RathodinThe AfflatusThe power of HustleSometimes it’s necessary, sometimes it’s overrated. I believe that Hustling could be a transformative force if you’re hell-bent on…Aug 3, 2021Aug 3, 2021