Image for post
Image for post

I’m a designer, I’ve nothing to do with charity and NGO but somehow by mistake in 2 weeks I raised 25k euro and I helped out few hundreds families, here I’ll explain how I managed this.

Before getting into details I just wanna give a brief overview of how’s going on in Italy (great website about Covid numbers in Italy coded by my colleague Enrico). I live in Milan, my region is Lombardy, we’re in complete lock down since beginning of March, everything is closed, we can go outside only for grocery shopping or emergency. We cannot go out for a walk, for meeting friends or anything else. Bars and restaurants are closed, shops too. Today is my 42nd day of quarantine. …


Image for post
Image for post
This is Beatrice (colleague of mine) with the CJ we designed for Allianz Bank

I studied industrial design, how to design chairs, tables or electronic products, or like Rogers said back in the 1952 “from the spoon to the town”. Ho I ended up designing maps is not so clear even to me but here I am so I’m trying to explain what I like about what I do.

First of all let’s make clear what I mean with maps. If you are a designer you can skip this small paragraph knowing that I mean Service Blueprints, if you are not I’ll explain it in few words. When designing a service we design the experience the user will have, we design the ideal path (where everything goes ok) and also all the bad path (everything that can go wrong and how to fix it). In order to make it clear to every stakeholder this experience is mapped so everyone can agree on how it’ll be. Sometimes under this experience flow there are also some backend processes (the systems that let the user have the experience) mapped or some fronted or other stuff. …


How I ended up designing a dashboard in Luanda, the most expensive city in the world for expat in 2017 and few thoughts about what I saw there.

Image for post
Image for post
Dashboard sketch file

Designing a dashboard to monitor an FPSO

Recently I had the chance to follow a design project in Africa. Every colleague and every friend is asking me how it was, I write this hoping to answer to all the questions I got in the past months. I’ll explain a little bit of the project and I’ll also cover other aspects that I found interesting.

June 2019, I got an email in my inbox from a colleague “hi everybody, we got an interaction design project in Angola, anyone willing to do it?”. …


How I designed a page that was used to collect 400 millions Facebook profiles and some thoughts about ethic in design.

Image for post
Image for post
Mark facing the congress about Cambridge Analytica

I took a very long time thinking about this article, thinking about a professional experience I had back in 2015 and how this impacted the world few years later. It’s not easy to write down the whole story but I think this could be a starting point to evolve the idea of us as designers.

Given how ramified and overreaching are the facts and how narrow my involvement was, I won’t be able to explain every detail of the story in this article. .I will therefore include a number of links pointing to sources written by people that knows the story better than me and that already documented and explained it. If you want to deep dive into the facts you can read more about it on newspapers and other sources. …


Image for post
Image for post

Sketchin

Here I’ll try to explain my first end to end project in Sketchin. I started working here in September 2017 and few months later I got the chance to work on a cool project involving service design, branding and interaction.

Sketchin is a smart design firm that shapes future experiences, today we’re around 100 people, working in different places around Europe and US, and counting. We work in both big service design project and small interaction ones.


Image for post
Image for post

My former job was Interaction Designer for Stylight, an ecommerce aggregator based in Munich, Germany. Stylight is a cool company with almost 200 employee at that time and with a team of 15 designers (UX, IX, illustrators, graphic and so on). Working there means working in an agile environment, where the team is in charge of the product and where everyone in the team has the same possibility to say something about what they’re designing. Starting January 2017 i decided to move to a design agency, just because i never worked in an agency before and i was curious to challenge myself with this. I decided to move back to Switzerland and I joined Ander Group, an interesting agency in Lugano with 10 designers, working mainly in the digital design field. …


Image for post
Image for post

I have to admit that the title is a little bit misleading but since on Medium the HOW TO article are really a thing and that Instagram Stories are the social tool of the moment i thought was not such a bad idea to combine it in the title. But since i don’t like to trick who read my article i swear this medium post will be full of Instagram Stories (on the left).


How and why we designed the new website navigation in Stylight.

Image for post
Image for post

Why we needed a new navi?

Few days ago we rolled out the new mobile navigation for Stylight’s website. Probably this is he biggest ticket I’ve worked on in the last 2 years in Stylight and since I’ll leave the company at the end of 2016 for new challenges I’m quite happy to leave that UX legacy to the website.

The previous navigation was 2 years old and even if we knew was a pain for the user to use it we always had bigger ticket to tackle. A couple of months ago we realised that we couldn’t wait anymore for it and I started working on it. Mobile traffic is growing more and more and today reached almost the 70% of the whole Stylight traffic. …


If you missed the UXCON 2016 here there are few thoughts about that. I’ll use post-it since i don’t wanna do a detailed report of the conference but just report the things that impressed me.

Image for post
Image for post

The UXCON is a different conference than the ones you are used to as a designer. You won’t find illustrators and video makers and that’s why you should go. The main topic is about how designers should contribute to the business aspect of the company. Not just about designing stuff but in terms of organisation and structure of the company itself.

You are not going to a conference for the food i know but i cannot mention that. The food was terrific, the best food i’ve ever had at a conference. …


Image for post
Image for post

This year, like every year, OFFF conference took place in Barcelona.

Only last year I delved deep in every single speaker I enjoyed, explaining how they made a speech and why I liked them. This time, however, I didn’t want to do that. If you want a really detailed resume of the conference my only advice would be ‘go there next year’. I saw many speakers during the three-day event and some of them really, really inspired me, others were boring and some were the kings of the stage!

If you want a really detailed resume of the conference my only advice would be ‘go there next year’. …

About

Alberto Andreetto

Interaction designer, rugby player, travel lover and tecnogeek working for Sketchin in Lugano.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store