5 Global Trends in Cosmetic Industry
Aug 23, 2017 · 2 min read
According to the latest survey, it is seen that a consumer, in these times, looks for the quality of the product, the effectiveness of it, and also if it is natural or not. Here we will talk about some trends that are seen in the cosmetic industry.
- Environment-friendly and Effectiveness : People nowadays are very aware of the sustainable development. In the eastern hemisphere of the world, consumers are really concerned about the environment. They have avid knowledge about the materials from which the product is made in the cosmetic factory in Thailand.
- Beauty with skin care combined : It is the natural tendency of consumers these days to get their skin treated along with instant beauty. People are more concerned about pollution and its effects on the skin. Hence, they are on the search for products which will give them instant beauty.
- Sustainability: The Thai cosmetic factory is trying out news ways to replace plastic packs with glass bottles, recyclable packing etc. Gone are the days where people used to look trendy cosmetic product designs. People are now looking for simple designed packing along with the safety standards.
- Social Media : In recent times, Facebook, Instagram etc. have become platforms for showcasing and selling cosmetic products. Companies make several advertisements, comparison videos etc.
- Men’s Products : Men use various hair-care products, beard oil, face glowing creams etc. Especially in the Europe, men are concerned about their skin. Hence going with the trend the salon owners are buying different grooming products to meet the new demands of the customers.
