by Aaron Humphreys — Designer of Digital Products & UX Consultant 💭✏️📱👨🏻‍💻 What’s the problem? 🤷‍♂️ We’ve had many articles outlining the difference between User Experience and (UX) User Interface (UI) yet there still seems to be a prominent common theme of misconception. UX≠UI (User Experience does not equal User Interface design & vice…

Why I left my Head of Design position to pursue a life of freelance, family and mental health. — In 2012 I joined an exciting and passionate group of people on a mission; to liberate ourselves from our arduous day jobs, to build some incredible things and make some money along the way. But if there’s one takeaway from this article and if you’re short on time, let it…

by Aaron Humphreys — Designer of Digital Products & UX Consultant 💭✏️📱👨🏻‍💻 Leading The Horse 💧🐴 When it comes to user acquisition the old proverb springs to mind; You can lead a horse to water, but you can’t make it drink — suggesting that people, like horses, will only do what they have a…