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by Aaron Humphreys — Designer of Digital Products & UX Consultant 💭✏️📱👨🏻‍💻

For as long as I can remember I’ve been freelancing as a designer, mostly as a part-time side hustle.

Last year, however, I made the decision to pursue freelance full-time, a decision of course that brings with it a lot of risk.

I’ve had lots of conversations with some good people recently who have expressed interest in a freelance career but are hesitant.

Understandably so!

This could be for a number of reasons; financial stability, money woes, lacking confidence or just not knowing where to start?!

Or all…


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by Aaron Humphreys — Designer of Digital Products & UX Consultant 💭✏️📱👨🏻‍💻

What’s the problem? 🤷‍♂️

We’ve had many articles outlining the difference between User Experience and (UX) User Interface (UI) yet there still seems to be a prominent common theme of misconception.

UX≠UI (User Experience does not equal User Interface design & vice versa).

As designers, we’re actively contributing to the problem and are responsible for blurring the lines between both disciplines making it extremely difficult for people outside of the field to understand what we do.

I think we all need to be quite clear about the differences, so we can all…


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Why I left my Head of Design position to pursue a life of freelance, family and mental health.

In 2012 I joined an exciting and passionate group of people on a mission; to liberate ourselves from our arduous day jobs, to build some incredible things and make some money along the way.

But if there’s one takeaway from this article and if you’re short on time, let it be this…

Life is too short to be helping someone else fulfill their own dreams and aspirations. Nothing will compare to the feeling of self-gratification and purpose by contributing to your own thing.

Honourable Beginnings 👾

Mario, Nerf gun wars & FIFA…

The studio walls were plastered with Mario murals and homages to 80’s games such as Pong and…


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by Aaron Humphreys — Designer of Digital Products & UX Consultant 💭✏️📱👨🏻‍💻

Leading The Horse 💧🐴

When it comes to user acquisition the old proverb springs to mind; You can lead a horse to water, but you can’t make it drink — suggesting that people, like horses, will only do what they have a mind to do. In other words, unless you’re holding a gun to my head I have the will do what I wish.

Aaron Humphreys

Designer of Digital Products & UX Consultant 💭✏️📱👨🏻‍💻

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