The subject of my BA(Hons) Design studio project is contemporary masculinity, a pretty big one at that. The contextual research began by mapping the current climate through critically analysing the origins of the common stereotype of masculinity, in tandem with deconstructing contemporary media artefacts such as the Gillette: ‘The Best A Man Can Be’ advertisement.
It’s no easy feat to admit, as a designer, that the problem you are choosing to address is not something you can solve. …
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