My argument with this piece is that the social contract that once existed between advertiser and the people being advertised to has been fundamentally breached. Short of a near-total reordering of our industry, there are no solutions.
Advertising has not historically been loved, but it has been tolerated. And on…
– The smart platform for travel
Backed by Lufthansa, Yilu is creating growth opportunities for hotel chains and airlines with an integration platform connecting them — and their customers — to hundreds of individual service providers. Oh, and there is also some machine learning under the hood. …
– An upstart law firm for startups
Kasper Ottesen is a leading startup matters and venture capital lawyer who’s played a key role in many of Denmark’s biggest startup success stories of the past five years. Earlier this year he started his own practice — Highbridge — and he asked me to help craft his value proposition…
Or, why marketers have to make a mess to move forward
I saw a couple of house painters on my bike ride home yesterday, two young women, their overalls generously splattered with white sploshes. Anyone who’s painted a house knows that splatters are inevitable. But yesterday it struck me that they don’t represent mistakes or carelessness — they represent progress.
At…
Discussions About Digital, Advertising, and Digital Advertising: #2 — Søren Langkjer Ravn
Can you tell me about yourself and your role at Isobar Magnetix…
I work as a Strategist. I have been with Magnetix for almost four years. …
Discussions About Digital, Advertising, and Digital Advertising
Welcome to the first in a new and no doubt highly irregular series of discussions, debates and ill-informed rants about a topic that is boringly close to my heart… digital, and its ongoing impact on what was, and sometimes still is, known as the advertising industry. First up, a Q+A…
The bar was the bar and I was there a lot — that’s all. I liked the rhythm. Quiet early afternoon and getting busier. I especially liked the light that speared down through the windows, and the pools it made on the tables below. Sundays there was Irish music. Sometimes…
I have a garden that needs a lot of tending. Maybe reconstructing would be a better word. The previous owners strove for a Japanese aesthetic but ended in ornamental neglect. It’s an incoherent mess of dead trees, suffocating ivy, gravel paths, sculpted bushes, derelict hen houses and patchy lawns. We…
A 38-year-old man who has been compiling a list of things he would like to buy is almost done with the entirely futile exercise, it has emerged.
The man, whose two children have eaten Spaghetti Hoops on toast for dinner on three of the previous six days, is believed to…
I spent the past year of my working life bringing a software product called Beagle to market. Despite incredibly encouraging user feedback, a rapidly rising Net Promoter Score, and hitting our targets on active use, Citrix decided the product didn’t fit with its core strategy and closed it. We were…
