Introduction to Baidu: The Ultimate Guide

Just like Google dominates the search engine market around the world, Baidu is the unbeatable king in China’s search engine market. Baidu is a search engine based in China with more than 68% of the market share. Many other search engines such as Sogou and 360 searches have less than 15% of the market share. Therefore every other website looking to target the Chinese audience performs and understands the Chinese search engine algorithm. To be precise, Baidu’s SEO.

An overview of Baidu’s search engine results page (SERP)

Google and Baidu are two different search engines with just a few similarities. However, in the beginning, they both were similar. As Baidu reached the level of a leader, it implemented a lot of unique features which distinguish them from google. Therefore, ranking on Baidu is nowhere similar to ranking on google. Here are some of the differences between Google and Baidu

Difference between Google and Baidu

● Only the Chinese language is supported

Baidu does not support any other language other than Chinese, not even English, which is regarded as the universal language. It could be a drawback for the outside world looking to target Chinese market.

● Websites that aren’t mobile-friendly are recoded.

If your website is not mobile-friendly, then it will automatically be recoded and hosted on Baidu’s server to make it load faster. All this happens automatically and you don’t have to do anything about it.

● Outdated Algorithms

Baidu’s algorithms are mostly outdated as compared to google. For example, The Penguin Algorithm was introduced by Google in 2012 to combat link spam. Baidu followed suit about a year later, launching the Money Plant Algorithm to accomplish the same. Therefore, it is safe to say that any new update in google could be the potential update of Baidu in future. No wonder why SEO for China is difficult.

To Conclude

Performing SEO practices to target the Chinese market is indeed tough as you aren’t familiar with all the algorithms. There are various algorithms that you must consider before going for SEO practices. However, doing everything on your own could be a headache. Therefore you might need to consider Baidu SEO services in order to rank on Baidu. If you are the one looking for China SEO agency then you can visit the media one marketing website to know more about ranking on Baidu.