Aaron BatemanAdvertisers have broken their social contractMy argument with this piece is that the social contract that once existed between advertiser and the people being advertised to has been…3 min read·Apr 30, 2019--1--1
Aaron BatemanBateman’s case #1: Highbridge– An upstart law firm for startups3 min read·Sep 12, 2018----
Aaron BatemanIn praise of paint splattersOr, why marketers have to make a mess to move forward3 min read·Aug 17, 2018----
Aaron BatemanPlease Make It StopDiscussions About Digital, Advertising, and Digital Advertising: #2 — Søren Langkjer Ravn7 min read·Feb 8, 2017----
Aaron BatemanPlease Make it StopDiscussions About Digital, Advertising, and Digital Advertising6 min read·Jan 16, 2017--2--2
Aaron BatemanThe satelliteThe bar was the bar and I was there a lot — that’s all. I liked the rhythm. Quiet early afternoon and getting busier. I especially liked…4 min read·Jul 5, 2016----
Aaron BatemanOn gardeningI have a garden that needs a lot of tending. Maybe reconstructing would be a better word. The previous owners strove for a Japanese…2 min read·May 9, 2016--2--2
Aaron BatemanDelusional 38-year-old man’s list of material desires nearing completionA 38-year-old man who has been compiling a list of things he would like to buy is almost done with the entirely futile exercise, it has…1 min read·Mar 31, 2016----
Aaron BatemanMarketing lessons from a doomed productI spent the past year of my working life bringing a software product called Beagle to market. Despite incredibly encouraging user feedback…5 min read·Feb 10, 2016--3--3