If you have no idea who Zakk Wylde (@ZakkWyldeBLS) is I don’t blame you if all you see is a long-haired, black leather-wearing, guitar-wielding maniac.

There is that about him. But he’s also stellar at Twitter and while you don’t have a prayer of copying his lighting-fast guitar licks, you can rip off some of his social media tricks to help your business break through the Twitter chatter.

Here’s how:

1. Be True to Your Brand

Zakk’s brand is easy to understand. Black Label Society. Black leather. Biker patches. Lots of hair. Gibson Les Pauls. Heavy Metal. Strength, Determination, Merciless Forever. It sounds heavy but he carries those themes through in everything he does.

Wylde’s band is called Black Label Society for a reason. He gives his fans a place to belong. He’s created his own church-like lingo that resonates with his followers.

He is authentic to his brand every step of the way.

His fans connect with that society feel and his Twitter stream amplifies it.

2. Engage With Your Fans

Listening to what your followers are saying about your brand is an important part of social media value statement.

Zakk’s Twitter feed is a constant stream of re-tweets and mentions about what fans are up to. He also posts photos from meet and greets — especially when fans show off their Black Label Society jacket patches or tattoos. It’s a great way to connect with fans.

Your business may not have 300,000 followers like Zakk does but engaging with people in a personal way will pay off for you too. People want to spend their time with human beings — not businesses. Use that to show how your business is different.

3. Give Way More Than You Take

One of the biggest mistakes that I see people make when they use social media to promote their business is just that — all they do is promote their business. You know the type — it’s a constant sales job. People aren’t on social media to receive your marketing messages so you have to be militant about selecting your pitches.

Zakk posts about what he’s doing. What his fans are doing. What other musicians are doing. He is having a conversation with his fans that is mostly about what interests him — and ultimately them. That’s why they engage.

Once in a while he’ll throw out the sales pitch — like he did this week with the release of his new CD Catacombs of the Black Vatican — but his followers are receptive to the pitch because it’s rare.

4. Let Your Community Create Content For You

When your community generates content for you it drives two important factors that make social media so successful. First, it increases your quantity of content and second, it creates Brand Ambassadors that amplify your marketing efforts.

Zakk’s fans create massive amounts of content because they know that he’s paying attention. Re-tweets from an idol provides a personal connection that enhances the relationship.

Bonus Tip: GIFD

One of Zakk’s jacket patches says GIFD an acronym he uses for Get It F*ing Done. More often than not, that’s the best advice you can get from anyone.

Post as much content as you can. Sometimes as entrepreneurs we get caught up in figuring out exactly what we need to do and how. With social media, it’s important to get involved in the conversation as soon as possible.

So as Zakk would say “Get on it!”