Google Shuts Down Google Home’s Hijacking

April 12, 10:22 AM: Burger King debuted a new TV commercial in which the on-camera actor asks, “Ok Google, what is the Whopper burger?” Which triggered thousands of Google Home living room units to answer the question.

April 12, 2:45 PM: Google globally disabled the voice trigger across all Google Home units.

Google was not involved in the Burger King concept, and it’s safe to assume they deemed it too intrusive to allow. But in terms of PR, the BK-Google battle is probably a win for everyone. Burger King gets credit for a marketing prank, and Google gets to be the hero who stops it.


Want to create a voice-activated experience for your brand? Let Alphachannel’s Partner Network propose ideas for Google Home and Amazon Alexa experiences.

Check out Alphachannel here.