These days, tailoring user experiences (UX) according to individual needs and preferences has become paramount to digital marketing. In recent years, the staple approach has become the use of dynamic content — that is, content that changes based on user signals like past interactions, browsing history, and location.
As artificial intelligence continues to become increasingly accessible to more companies, it has allowed brands to better understand consumers and personalize interactions with them because of it. The rise of virtual influencers, on the other hand, provides businesses with an intriguing alternative to traditional influencer marketing.
Could the marriage of AI-powered technologies make virtual influencers and influencer chatbots actually boost customer experience (CX)?
This article discussed virtual influencers, its potential benefits, and how important it can be for your branding strategies.
Virtual Influencers function much like human social media influencers. The main difference is that virtual influencers like @lilmiquela are computer generated images (CGI) with personas that rely on algorithms that allow them to function as next-Gen social media influencers. …
Consistency is crucial in content marketing. To be consistent, you have to put out high quality content that compels and engages your audience regularly. One of the ways you can ensure this is through creating and maintaining an editorial content calendar. It is a visual representation of every piece of content scheduled for a specific period.
The editorial calendar derives its concept from the published list of issue themes and dates commonly used for advertising campaigns of print publications. …