Lower prices will not end the epidemic of untreated hearing loss. A better hearing test can help.

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Only 20% of Americans who need hearing aids get them. High prices prompted recent legislation on over-the-counter hearing aids. But price is not the only issue. In the U.K., where hearing aids are free, only 9% of hard-of-hearing adults aged 40 to 69 use them. Clearly price is only one barrier. Another one is the way hearing is tested.

Imagine you have blurry vision. An optometrist asks you to identify letters from across the room. Cover your right eye and read the lowest line possible. Cover your left eye and repeat. Then the doctor uses a rapid sequence of lens…

Aaron C. Jones

Engineer turned clinician then product and strategy executive. Passionate about leading growth with design thinking.

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