5 Growth Hacks We Used to go from Startup to Acquisition in 9 months

Aaron Edell
8 min readApr 15, 2020

Here are 5 of the most successful growth hacks we implemented to grow our startup from concept to acquisition in 9 months.

In 2017 I quit my job to join a startup with two of my friends (one of them might be imaginary, still checking on that) that made it easier for developers to use machine learning. It was a pretty technical product and we needed to find ways to get it in the hands of as many people as possible. Partly because we wanted to grow but also because we wanted feedback so we could iterate on the product and make it better. So we tried a lot of different things, some worked, others also worked. Nothing really didn’t work, but some things led to more growth than others.

Here are the 5 best things we did, not in any particular order (although they’re all sorta connected).

1. Blogs

So meta — right? You’re reading a blog post about blog posts. But blog posts work. In fact, it is estimated that content marketing will be worth $400B by 2021. But why?

I can’t answer that question due to sheer laziness, I can however tell you exactly what we did and…

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Aaron Edell

Co-founder Machine Box (exited)| Entrepreneur | Business Development at Amazon | Agile Product Owner | Author | Father | Amateur Programmer | opinions are mine