Customers are better at marketing than you: Ironically, the biggest marketing opportunity ahead of you doesn’t sit in your marketing department at all. Over the last five years, two key trends have emerged that should change the way most small businesses think about growth. The first is data which shows that the average Cost of Customer Acquisition (CAC) has risen by 50% over the last five years. The second is the fact that customer word of mouth and referrals are now the single largest influence on purchase behavior. All of which means, that your customers are more powerful than any…


With Author Allan Dib

Farm your prospects, don’t hunt them. You can increase your target market by 1233%. Here’s how: Avoid the temptation to sell in your ad, and instead, offer something of value. Using a lead generating ad is a great way to get your prospects to give you their email address. Now the ball’s in your court. You can begin to feed them valuable content. Entertain or educate with a video. Offer a discount for every referral they send your way. You want to become a voice of value in their lives, someone who they trust and look forward to hearing from…


With Marie O’Riordan

Embrace Millennials — they are natural early adopters and the next huge market. They live in a real-time world and we need to be able to deliver what they want, instantly.

I had the pleasure of interviewing Marie O’Riordan who is Senior Public Relations and Communications Manager at high-profile FinTech Prepaid Financial Services which is seeking to launch an IPO next year. The veteran former broadcast news Journalist presented and produced primetime shows and conducted live interviews with the presidents of countries, later consulting for 11 nations. …


With Chris Husong

Let People Fail — But Don’t Expect People To Fail. Is it frustrating to watch failure? Yes. It is essential to learning? Absolutely. We give our employees a lot of autonomy. We trust our employees to do their jobs and to do it for the right reasons. When they fail, we look at why they failed and what can be learned from it both from a mentoring and corporate standpoint. But failure isn’t expected, it’s the exception — and we hire people who expect success which allows us to give them the room to flourish and occasionally fail without fear.


With Steve Martin, CMO of DaySmart Software

Become a Believer! Drink the Kool-Aid. Fully invest. Bring all of your personal energy to telling the story. If you don’t believe it, they won’t. But to be truly effective, you can’t fake it. People will subconsciously evaluate your veracity from your energy. Don’t memorize talking points, evangelize a belief or a perspective. No, you don’t have to jump up and down on the couch to make your point, but prove how important your product/service is by showing how important it is to you. Belief is contagious.

I had the pleasure to interview Steve Martin, CMO of DaySmart Software. Steve…


With Antoine Paré

SEO is still in the game: Some people say that SEO is dead. Even if Google has now become this ever-changing, mind-bending, frustrating jigsaw, there are still many ways to get traffic and leads with SEO. Of course, you can’t just keyword-stuff your website like in the old days; you have to actually offer value to your readers. Google is trying its best to act like a human, and what do humans want? Answers to their questions. When you have interesting insight to share with a community, along with your product, you can gather quality leads to your website through…


With Chris Hooper

Don’t send your whole team to the same trade show or conference. Mix it up as much as you can and try to send people to different events throughout the year. The more variety the better.

I had the pleasure of interviewing Mr. Chris Hooper, a creative marketing leader with a proven record of driving brand awareness through intelligent use of social media, advertising and design. He has 25 years of experience in strategic marketing and communications. In his current role, he has been tasked with establishing and developing M&O Marketing’s Seminar Services Department. …


With Patti Newcomer, VP of Marketing within ProConnect, Intuit’s business that serves professional tax preparers

Find ways to give back to your community on behalf of your small business in ways that are important to you. This provides a terrific platform to gain awareness about your small business in a positive way and gives you an opportunity to network with others that have similar interests.

I had the pleasure of interviewing Patti Newcomer, Vice President of Marketing within ProConnect, Intuit’s business that serves professional tax preparers. She is responsible for all aspects of Marketing for ProConnect Tax Online, Lacerte, and ProSeries. …


With Andrei Terekhin

One of the most popular marketing strategies is focusing. If you are a small company or product, you’ll have more success by not offering a huge range of options and services, but focusing on one thing that you do best. It will also help you to define your audience / potential customer segment and get 100 % of the whole niche rather than 0.1% of the total pie. …


With Jacques Hart, CEO of Roar Media

Send a personalized “thank you” note after meeting with a business prospect. This may sound like a common-sense idea, but it is actually quite unexpected in today’s digital era. Receiving a personalized hand-written note on a nice “thank you” paper really makes you stand out and makes the recipient feel special. We regularly conduct this practice and can’t tell you how many times our client prospects have commented about how thoughtful our gesture and note was. …

Aaron Friedman

President at AMF Creative

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store