product marketing @ checkr, mobile enthusiast, entrepreneur #mumble
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…imple cadence, team members hold themselves accountable to one another, projects make progress, and everyone is better aligned.
Solve problems where the solution is a “Must-have”, not a “Nice-to-have”.
A Job to be Done is the process a consumer goes through whenever she aims to transform her existing life-situation into a preferred one, but cannot because there are constraints that stop her.