Which brings me to Agile. Agile is worthless unless it serves as a catalyst for continuous improvement. Scrum and SAFe are worthless unless they serve as a catalyst for continuous improvement. Why? Because the factors that are slowing you down, are only partially due to whether you are sprinting, writing user stories, and doing biweekly demos. I’d argue those things are relatively minor (once you wrap your head around the idea of incrementally lowering risk).
Many VCBs are already experimenting with physical sales to help their customers experience products first-hand. Whether it’s through a pop-up, pop-in, showroom, kiosk, store-within-a-store, flagship, or simply a retail partner, the move has already earned the obnoxiously catchy buzzword “clicks-to-bricks”.
The purpose of a self-imposed deadline is to sharpen the edge of your prioritization sword and stake a flag of coordination for the team. It’s not a hill to die on. It’s not a justification for weeks of death marching. It’s a voluntary constraint on scope.