Aaron OtaniinThe StartupChanging Perceptions with DesignHow to design products using the power of framing effects7 min read·Jun 20, 2016--5--5
Aaron OtaniinThe StartupA behavioral approach to product designFour steps to designing products with impact7 min read·Dec 1, 2015--19--19
Aaron OtaniinThe StartupThe Psychology of Numbers in DesignWhen it comes to numbers, we’re not as rational as we think we are.7 min read·Sep 9, 2015--6--6