Does Design Really Matter?

Does design really matter? That’s a question that a few years ago I would’ve given a clear no. But recently that answer has changed to a resounding “Yes!”. As a developer, entering a website has always been an experience for me. Clicking into a beautifully set up portfolio or business site is something that still takes my breath away. To my wife, entering a well-design model home is an experience in itself. Why? Because design actually does mean something in this world. I don’t know too many people who don’t enjoy walking into a clean restaurant that has a great ambience and a welcoming environment.

A few months ago, I began reading the book The Apple Experience by Carmine Gallo. The book walks through the importance of design and the experience that a customer receives through an Apple product. As an Apple addict, there is something magnificent about using an Apple product. I don’t feel like there is any other products that match the design and user-friendliness. To apple: design matters. You can walk into any grocery store and see that design matters. Candy bars often take over the check out areas. Why? They know that customers will be more likely to buy them in the check out line. To a grocery store: design matters. Design sometimes may make or break the buy of a customer.

As Steve Jobs said, “Design is not just what it looks like and feels like. Design is how it works.” So I encourage creators to design with the experience in mind. Go out and create!