Most B2Bs suck at Customer Experience (CX).
A simple truth: The more pains your b2b company solves for clients — with the least amount of friction to value and desired outcome(s) — the stronger their position will be to build a loyal brand following and recurring revenue base over-time.
When it comes to Customer Experience (CX), the answer is YES. But is the B2B world paying attention?
In case you haven’t, here’s a quick rundown:
So, what do these…
Is it being overlooked?
Is it a coveted secret for keeping an edge in today’s digital economy?
Not enough SaaS companies do enough to delight their clients with CX.
In the tech community exists a rarely curated cohort of highly skilled executives and leaders. Impressive on paper and impressive in person. They are unique for many reasons. And the key to your next promotion is understanding how to serve them.
Tech leaders are unique because of the expertise they…
In my experience, salespeople are tough to buy gifts for. (myself included)
With that in mind, save some time and sanity this holiday season and buy your loved one, co-worker, or friend a high-powered sales book that WILL help them succeed in 2019 and beyond.
It’s astonishing how overlooked the power of recurring revenue is [still] in the 21st Century.
Having a subscription base of paying customers is profoundly important in B2B SaaS. They‘re a goddamn GOLDMINE of revenue if you know what you‘re doing. It’s a money pit if you don’t.
Don’t believe me…
The B2C buying experience and the rise of B2B subscription based product offerings (SaaS) are two catalysts behind today’s obsession with Customer Experience.
The Customer Experience, or CX, is dominating the B2B subscription economy.
If you give the customer a reason to leave — they will.
If you don’t give…
Are you in Sales?
What about B2B Sales?
If you are, you’re at risk of contracting ‘Funnel Vision’ — the worst Sales disease of impacting B2B revenues since the discovery of ‘touch-base-itis’.
Funnel Vision is a new-age illness that affects thousands of Sales Leaders, Reps and Executives throughout the world…