Small Towns & Bigger Britches. I enjoy working with sole proprietors quite a bit. Outside the Comfortable Tyranny of Full Employment© the past 7 years, I worked with a lot of local entrepreneurs; clients not all that dissimilar to myself. They tend to be more connected to their work. They tend to be engaged and…

It’s not about hiring any studio, but the right one. — With Great Power Comes Great Responsibility Investing in professional design means looking for a few key things in your designer. It’s up to you to judge if they’re the right fit, but sometimes it’s hard to know what to look for, and what exactly it is you should expect them to do. What To Look For The right designer will…

A Whole Grain Approach To Design Starts With You. — Like its cousins User Experience and Brand Identity design, Experience Design is commonly misunderstood. As something to be had, design is often brought in as a veneer to show you’re ‘doing everything right’. Far too many struggling businesses dipped a toe in, failed to see an immediate return, and are…