Why a Facebook Group is all you need to build a successful ‘highly-trusted advisor business’ in 2017…
Forget Leadpages, Clickfunnels, CRMs and all the ‘heady’ tech if you’re in the high-end game right now.
You can build a business with all the great clients you need with a simple Facebook Group (if done correctly).
Imagine just chilling on one platform every day (Facebook), a single point of focus, no more email sequences to put together, leadpages to construct or complex advertising campaigns to manage!
Here are the rules:
1) COMMIT like a mofo to showing up and adding extreme value to your Facebook Group Mon-Fri.
2) Name your Facebook group the problem that you solve or what you do for your clients for example ‘Get More Clients Coaching Clients’.
This way anyone who requests to join the group should be a laser-targeted prospect.
AND all the prospects you ever need to focus on at any given time in your business will simply be sitting in this group.
****Important**** We recommend keeping the group small (10–30 people) at any given time so you can focus on building personal relationships with each member of the group.
Anyone that goes not engage or participate within the group you can move on within 48 hours to create the space for someone else.
3) Each week day post 1 piece of premium content (a video or instructional article) into the group and ask for any one that wants support with the subject matter to comment below so you can assist them (this should be unconditional by the way).
4) Then when someone asks for help, get permission to support them via messenger, open up the conversation, serve them and if you feel like you can help them further invite them onto a call.
This is where you can calibrate and invite them to work with you as a client (or not).
AND that’s as simple as it gets.
Because our clients only require around 2 new clients a month to have a multiple six-figure business this strategy is all they need to focus on to extract these great clients.
5) The great news is, because you’ve shown up every day adding specialised value into the group, the trust and desire to work with you is sky high and there’s zero convincing or arm twisting involved when you make a paid offer.
6) NEVER add people to the group who haven’t requested to join (allow every group member to come to you).
7) If you need to add a few new members to the group, write a simple post with a link to the group and promote it on your Facebook business page until you get the number of new members you’re after.
(We never need to spend more than $100-$400 a month in promotion when we use this strategy).