the folly of creators

Art and design are intellectual excercizes. That’s why most people don’t understand the results of these processes. But this hyper-intellectualization of ideas and concepts is taking a toll on the same people who benefit from it.

Creation is, at its core, intention, and intention is fine so long as that’s all it is.


Creators are particularly susceptible to over-valuing intention. It’s hard not to since intention is the principle force behind their work, but if they’re unable to detach intention from value, a problem arises.

This problem threatens the very identity of creators. This problem loses the world billions of dollars every day. And this problem is completely avoidable.


Intention is not action. And although, we — especially as creatives — often take our intention into account while evaluating ourselves and our work, it is often misplaced (and naïve) to expect others to include it in their evaluation of us and our work.

So next time you feel a disconnect between your reality and someone else's, think about where that discontinuity comes from. Are you putting too much weight on your intentions and not enough on weight on your behavior? Are you mistaking good intentions for good actions?

We are what we do, not what we intend to do.

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