Design is hard—that’s what I hear from design leaders at every company I visit. As the VP of Design Education at InVision, I study how design works and breaks in businesses. After nearly a decade of leading product teams I know first hand that design is indeed hard, even at a company that values and invests in it.
d we are now actually seei…, cloud services, and programming frameworks. And we are now actually seeing what I predicted; that as less effort needs be spent on making things work, more effort can be spent on making those things do useful things for people in beautiful ways.
A Design Systems Ops is a person who is part of a design systems team, who needs to get into the designers’ shoes, and have a feel for what they are trying to conceptualize. At the same time, Design Systems Ops need to understand the engineering requirements and define methods that will help shipping and scaling the Design System. In a way, a Design Systems Ops is the translator between these two worlds.
Without this ability and with the Diamond process and further without deeper empathy you are asking your design organization to work hamstrung. Then what happens is that you as a business leader begin to question the value of your design investments and when crunch time occurs every budgeting cycle it becomes are more difficult fight to give your design teams the resources they had before let alone what they really need to succeed. In essence, business owners are just creating self-fulfilling prophecies of design’s failure to truly create value for their organizations. When it is time to make cuts, it is always easiest to cut where those failures take place. When it …
…e method, forced him to be divergent and convergent at the same time. He asked his Jr. designers to “innovate but keep it feasible within these constraints.” While obviously as an end result this is totally what we want as both engineers and designers, he k…
…ation. We were talking about their design operations (for good or for bad). What was clear was that “the sprint” as unit, and agile as philosophy in general broke or outright prevented these two important qualities of design from happening.
But Agile even with Lean approaches still doesn’t give products a soul through a fully enriched heart. This requires more than hypothesis invalidation. This requires the depth of a team, together, diving into understanding their customers at an emotional level.