An observation on design patterns and flows in Hotstar — Hotstar is a digital and mobile entertainment platform for streaming media and video on-demand services. It was launched in February 2015 in India with the intention to serve as a mobile app for live streaming 2015 Cricket World Cup. Later it expanded its services to include media content from eight…

Reflection point: Usability, Accessibility, and Ethics — Township is a real-time city building cum farming development strategy game. It is free to download and is available across multiple platforms, such as iOS, Android and Amazon Appstore for Android. It is developed by Playrix, one of the world’s top mobile game developers based in Russia. It was released…

A dive into the history, evolution and current system of organizing information using IA. — Information Architecture (IA) is the structural design of information and content within a digital product focusing on presenting the most efficient and logical way of searching and utilizing information for a user. In other words it helps the user solve the problems of accessing and using a vast amount of…

A curious case of assumptions & failures — As of the year 2016 BlackBerry officially stepped down from the smartphone arena. After 14 years in the making, once a tech-giant BlackBerry decided to stop making its own smartphones by shutting down its hardware manufacturing division. In an official written statement, John Chen, CEO of BlackBerry Ltd said — …

Reflection Point : My thoughts on what makes a good product design — A melting pot of many cultures — Chennai is a bustling city, housing a 10 million people and is the fourth populous metropolitan city in India. Businessmen, vendors, college-goers, home-makers, tourists, school kids, ‘i’m-gonna-make-it-in-kollywood’ wannabes — with only a few born and bred Chennaiite mixed into this crazy bunch. Regardless…

UX Academy Project — Using Design Hierarchy of Needs, in this article I will be analyzing three different web and mobile applications in terms of what characteristics make up for a good design vs. bad design. Inspired from Abraham Maslow’s Hierarchy of Needs in his 1943 paper “A Theory of Human Motivation”, the psychological…