Social mediums has become a necessity in Modern World as most of us cannot even go through a day without checking the Latest developments, on the channels that we are a part of. For a lot of us, it has become unthinkable to have a world without social mediums.

More than a generation ago, Marshall McLuhan predicted that television would bring us together into a “global village”. Today, with satellites and other technologies making it easier for television to cross borders, we are closer to that vision than ever. Our world is more and more a single “information society”, and television, as the world’s most powerful medium of communication, is a key part of that society.

Television can be a tremendous force for good. It can educate great numbers of people about the world around them. It can show us how much we have in common with our neighbors, near and far. And, it can shed light on the dark corners, where ignorance and hatred fester. The television industry is also in a unique position to promote mutual understanding and tolerance -– with content that tells the stories not just about the powerful, but about the powerless, and not just about life in the world’s richest pockets, but also in the developing countries that are home to the majority of the world’s population.