“Maybe this whole influencer marketing craze is really just a proving ground for a new generation of creators” Frank — a spot on post.
I’m a former CMO, ten years in CPG brand management, and founder of Guidrr — a way for influencers (we actually call them creators), to create, share and discover deeply engaging self-guided experiences from the real people they already follow and trust. We’re building an Etsy for Experiences (see guidrr.com/home).
One part of our mission is to enable and grow the community of true influencers capable of conversion (not just push amplifications). We want to help them meaningfully partner with brands around experiences & we’re already seeing huge brand interest even though we’re only in soft launch.
I hope we can connect and say hello and chat #influencermarketing together. So impressed by your on-point article.