Aastha BhattacharyaThe 10 steps I took to become a UX designerThe end of my second year into design college had arrived. As I was reflecting on my love for creating branding, packaging, digital…Jul 17, 20191Jul 17, 20191
Aastha BhattacharyainCrypto Currency HubA peek into designing digital experiences for BlockchainTowards the end of 2018, I was reading an article about how Blockchain, one of today’s rapidly rising concepts had so many applications…Jul 17, 2019Jul 17, 2019
Aastha BhattacharyainPrototyprPsychology in UX simplifiedEver since I started my journey into the field of UX design, I often came across various terms, laws and principles that seemed to be at…Jul 17, 20192Jul 17, 20192
Aastha BhattacharyaWhat is a Service Blueprint? And why do we need it?While working on a recent project, I came across the concept of a service blueprint — an essential tool that can be used to envision…Jul 17, 2019Jul 17, 2019
Aastha BhattacharyaThe Creative Process of BrandingIn my 4th semester of design school, learning Branding was the first major step I took into being a good visual designer and communicator…Jul 17, 2019Jul 17, 2019