Aayush Iyer

Professional Dilettante. Amateur Human


Retrospective: The Dot and The Line


One day in the early nineties, I remember waking up, tuning channels, and stumbling on Cartoon Network for the very first time. It was a moment of…


The Balls of your Feet

Life is best lived, a few inches off the ground.


Big pivots are scary for startups. To me, they’re the equivalent of the binary Yes/No I…


Your site’s precious bodily fluids 


We work for brands that work to convince us: the clothes we wear, the logos behind our screens and the choices. At times, we’d like to promote these…


Why I Like MUJI


A MUJI designer once described its aesthetic to be the most universal Japanese idea, one where the product assumed the smallest quantity, but highest quality of design. MUJI…


Retrospective: The Dot and The Line


One day in the early nineties, I remember waking up, tuning channels, and stumbling on Cartoon Network for the very first time. It was a moment of…