Aayush Iyer

Professional Dilettante. Amateur Human


Retrospective: The Dot and The Line


One day in the early nineties, I remember waking up, tuning channels, and stumbling on Cartoon Network for the very first time. It was a moment of…


The Balls of your Feet

Life is best lived, a few inches off the ground.


Big pivots are scary for startups. To me, they’re the equivalent of the binary Yes/No I…


The New Digital

A new, not entirely unexpected way for the agency of the future.


October 2003: it’s a typical day in Bombay, and I’m stepping in to my first…


Your site’s precious bodily fluids 


We work for brands that work to convince us: the clothes we wear, the logos behind our screens and the choices. At times, we’d like to promote these…

Publications edited by Aayush Iyer

Considered Thoughts

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The New Digital

Why I Like MUJI


A MUJI designer once described its aesthetic to be the most universal Japanese idea, one where the product assumed the smallest quantity, but highest quality of design. MUJI…


Retrospective: The Dot and The Line


One day in the early nineties, I remember waking up, tuning channels, and stumbling on Cartoon Network for the very first time. It was a moment of…