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I get asked rather often to help with evaluating the viability of ICOs. I should tell you that I participate in ICOs from time to time however I don’t consider it investing. I think of it more as crowdfunding and I help fund projects that I believe will make the cryptocurrency world a better place. I have a method that I call the 4T’s. Tech, Timeline, Team, and Token.


The Tech is the most important aspect of the 4T’s. Here we evaluate both the technology used in the project, but also…

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First of all, congratulations for making it this far! You now have your MBA in how to run a blockchain business.

Your post ICO strategy should be focused on delivering on the promises that you made during your ICO.

ICO participants basically want to know these two things.

  1. What the heck are these guys doing with the money that I gave them?
  2. When the heck will this token get on an exchange so that I can get a bit of money out?

Of course doing these two things is important, but…

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ICO stands for Initial Coin Offering. Despite the name it doesn’t actually have much in common with an Initial Public Offering (IPO). It’s a new way for cryptocurrency companies to raise money.

Here’s a quick summary of other popular ways to raise money to illustrate the difference between traditional fundraising methods vs an ICO.


Fundraising potential: 0 — $20MM

Crowdfunding is somewhat like a donation. Platforms such as Kickstarter, Indigogo, and Gofundme are the most popular sites to conduct and participate in a crowdfunding campaign. Participants in the crowdfund send money…

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From the contributor’s point of view

The cryptocurrency exchange dimension is what makes the difference between crowdfunding and an ICO.

As a crowdfunding contributor, after contributing to a campaign you simply sit, wait, and hope that the project that you contributed to is completed. With an ICO, since you get tokens after contributing, you wait for the project to get listed on an exchange. …

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This is a technical team’s webapp/website checklist for running an ICO.

Note: Some of these steps are relevant only for ICOs with ERC20 tokens. While the rest is applicable to all ICOs.

1) ICO Webapp

It should do the following:

  1. Capture KYC of users participating in your ICO. The extent and scope of your KYC should be determined by your attorney. There are many companies that provide KYC services (We use Trustdock), but you must build a system to collect, store, accept/reject user data. …

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(Pro tip — you don’t need a lot of money or tech knowledge to do well)

The buzz around cryptocurrencies has been growing steadily since the inception of Bitcoin in 2009, and the growing popularity of other cryptocurrencies and tokens means the fervor is unlikely to die down anytime soon. Despite the frequent chatter you’ve likely heard about cryptocurrency, the general public remains mostly uninformed on the subject. …

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Unlike typical startups, ICOs usually use advisors to help with various functions of the company. We have new projects signing up to our platform daily, so I have seen and evaluated over 400 ICOs. Most ICOs that I see do not understand the role of an advisor.

Advisors have 3 functions.

  • Cryptocurrency influencers
  • Cryptocurrency experienced
  • Domain experts

Cryptocurrency influencers

Crypto influencers lend their name to the ICO to not only give it credibility and legitimacy, but also to widen their reach. Crypto influencers tend to be polarizing personalities so I advise to be…

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A cryptocurrency wallet is your first step in order to send and receive cryptocurrencies.

You can think of a crypto wallet like an email inbox. There are many types of emails accounts, but most people that I know go with Google, Microsoft, Apple, or other online free email services. If you’re like me, then you’ve become somewhat numb to news of online hacking, where your data is being sold bought and sold by hackers.

The difference with cryptocurrency, is if you or any of the online crypto companies get hacked the…

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Bitcoin was invented in 2009 (just after the financial crisis) by somebody (or a group of people) who goes by Satoshi Nakamoto. Satoshi’s goal was to create “a new electronic cash system” that has no central authority.

He (or she) then abruptly turned over the source code and domains to other people and completely disappeared in 2011. Til this day, still nobody knows who Satoshi Nakamoto is.

What can Bitcoin do?

Bitcoin allows you to be in complete control of your money. No bank or government can seize your bitcoin if you don’t volunteer it. You can…

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You've got your product in place; you're implementing your marketing strategy, speaking with lawyers, building your community, now it’s time to hit the road.

Getting out and presenting your project to potential investors is important for a number of reasons. It will allow you to actually meet potential investors in person, as well as help you refine your pitch.

When I presented ZILLA in front of audiences especially when there was a language barrier such as in Korea, it helped me distill our message to what was really important.

Presenting in…

mostly reposts from my blog

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