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I think we’d all agree that there are never enough hours in the day to get things done — from work to errands to exercise and spending time with our families, we are always on-the-go. There are so many tools out there that claim to automate tasks and save you time, but how often do you find that those tools actually create more work for you?

Alex Bass realized that despite many companies’ efforts to automate processes and be more efficient, they were still relying on their employees to accomplish basic tasks. …


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Simply put, a CRM (Customer Relationship Management) system is a technology for tracking and managing all your company’s relationships with customers and potential customers.

Why do they exist?

Short (no BS/fluff) answer:

They exist because they help companies like yours improve profitability. It’s as simple as that. Their intended purpose is to aid with customer acquisition and retention, and allow you to add automations into your workflow so you can a.) increase sales; b.) keep customers; c.) waste less time on manual menial tasks; d.) enforce processes, e.) increase visibility; and f.) have a single source of truth.

Full explanation:

Think of it like this: You know the Contacts app you have on your phone? (Of course you do.) It maintains all the contact info for your personal relationships — names, email addresses, phone numbers, etc. — and it’s hard to imagine life without it. …


Background Context

There has been a constant struggle for those of us using G Suite accounts while trying to get full account functionality. You can read dozens of comments on the Google Cloud Connect forum to see the frustration:

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Allow G Suite Accounts Full Google Account Functionality — https://www.cloudconnect.goog/ideas/6405

The way Google explains it is that you should be using Gmail for your personal email and G Suite for your business email.

I, like many, decided to go the custom domain route in conjunction with G Suite for my personal email address. There’s just somethings about having control over the way your email address looks. If you managed to grab a professional looking gmail address (usually consisting of your name), this may be less of an issue. Most people tend to grab an alias that they are stuck with for most of their life, often times, something that is not very professional. Yes, there is always the option to migrate over to a new gmail address in the future, but trust me, it is not something you want to deal with. …


I made a video comparing the Google Pixelbook with my 3-year-old top-of-the-line $1,600 Samsung ATIV Book 9 Plus ultrabook which was wiped and replaced with Chrome OS.

Hopefully this video can help those of you who can’t decide between getting a nice Windows laptop or the Pixelbook.

Timestamps

Comparison

  • 1:00 — Technical Specs
  • 2:10 — Bootup Speed Test
  • 4:07 — Brightness Comparison
  • 4:45 — Octane Score Test
  • 7:00 — Gmail Loading Speed Test
  • 7:40 — Asana Loading Speed Test & Scrolling Test
  • 8:50 — Personal Profile & Work Profile Switching + Performance Test
  • 12:00 — Chrome OS Version Comparison
  • 12:30 — Pixelbook Multi-Persona…


I made a video comparing the Google Pixelbook with my 3-year-old top-of-the-line $1,600 Samsung ATIV Book 9 Plus ultrabook which was wiped and replaced with Chrome OS.

Hopefully this video can help those of you who can’t decide between getting a nice Windows laptop or the Pixelbook.

Timestamps

Comparison

  • 1:00 — Technical Specs
  • 2:10 — Bootup Speed Test
  • 4:07 — Brightness Comparison
  • 4:45 — Octane Score Test
  • 7:00 — Gmail Loading Speed Test
  • 7:40 — Asana Loading Speed Test & Scrolling Test
  • 8:50 — Personal Profile & Work Profile Switching + Performance Test
  • 12:00 — Chrome OS Version Comparison
  • 12:30 — Pixelbook Multi-Persona…


We will go through how to automatically create a client, contact, and project in Harvest whenever an opportunity is marked as won in Copper.

There are two Zaps we must set up here:

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  • IF CLIENT DOES NOT EXIST — When Opportunity Has Been Won > Create New Client, Contact, & Project In Harvest + Post To Slack
  • IF CLIENT EXISTS — When Opportunity Has Been Won > Create Project In Harvest (xUnassigned) + Post To Slack

End Result:


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Should I Invest My Time Into Social Media?

This is a question that is commonly asked in our industry by small business owners who are reluctant to jump onto the social media bandwagon. Sorry to disappoint those who were looking for the simple answer that it is not important, because that’s just not the case. The truth of the matter is that social media is crucial to your business if you want to draw people to your website.

Why is Social Media Important?

Social media is important for many different reasons. You can look at it from the view of a search engine or from the user’s standpoint. The search engine tries to determine if content on a specific page is a good source of information or not. Does it adequately answer a question that a user may have? or does it use reliable resources to back up the data presented? These are both questions that are very subjective and difficult for a computer to understand simply by scanning words and crunching data; but this is the beautiful thing about social media and why it is so useful. People have an innate feeling of self-respect and prefer to be liked by their peers. With that in mind, if you read an article that you find interesting and informative, your first reaction is to tell people about it and share it with the world. …


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What is Flat Design?

Flat design is just as it sounds. It is a design that utilizes a plain look and feel to not distract the user from the main focus of the site (the content). Flat design does not involve an excess use of colors or commonly used design techniques like gradients and shadows. In this article I will be focusing more on flat design in regard to website layouts and why it is important.

How Did it Get Started?

Flat design has become more important lately with the growing importance placed on content. The interesting thing though is that content has always been important, it is just now that people are beginning to understanding this. This concept of content being the most important thing has been accelerated with Google’s Hummingbird Algorithm update among many others. …


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What is Responsive Design?

We first have to go over exactly what “Responsive Design” is before discussing why it is so important. In simple terms, responsive web design is a website which dynamically adapts itself to look native across all mobile platforms (Laptop, Tablet, Phone, etc.).

I say all because it manipulates the max and min widths (in pixels) of a website and all mobile screens have a set number of pixels. …


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This is a question I come across on a weekly basis. Startups and small business owners find themselves making a decision between sacrificing their time or spending their money. Essentially, it is a question of which is more valuable.

After speaking to a business owner on Reddit — Small Business and receiving some great community input, I decided to turn the answer for this question into an article.

This is the #1 thing that I see small businesses do and it is a bad idea.

As a web developer and company owner, I can automatically tell you that it is not worth spending your time learning how to create a website and then building it. This is the #1 thing that I see small businesses do and it is a bad idea. Their perception is they are “saving money.” But after wasting numerous hours, the final product is oftentimes something sub-par by industry standards. One of two things occurs post-creation: the website, although it does not accomplish the company’s goals, is launched and essentially collects dust, or they end up hiring someone to “fix it.” In most cases, it is more cost effective to simply build something from scratch rather than utilizing the existing site built by the business owner. …

About

Alex Bass

President & CEO of @CyberBytesInc — Business Process Automation & Efficiency Expert + Podcaster at aparalysis.com https://www.cyberbytesinc.com

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